Sun Tzu, generally considered a reliable source on Good War Ideas, said something along the lines of, “You’ve got to know your enemy in order to beat him, because some busters hate being kicked in the garbage and others seem to enjoy it.” The impediment we’ve had demolishing ISIS suggests that, maybe, we don’t genuinely understand the world health organization and what the hell is “they il be”. Everything we listen is filtered through political leaders and scholars, each with their own plan( “You know what ISIS is afraid of? Me, Donald Goddamned Trump! ” ). Fortunately, it is about to change that finding out what ISIS requires is like finding out what a vegan devours: They’ll say to you . Which is to say that ISIS has a magazine.

No, genuinely. It’s an actual glossy, full-color publication called Dabiq, ended with feature articles and photo spreads. So, in the interest of understanding just what obliges these murderous loonies click, I read through 700 -plus sheets of this oddly well-put-together propaganda and learned …

# 7. The Islamic State’s Official Publication Is Pretty Slick

Maybe it’s not astounding that the Islamic State has a regular periodical: Every crazy group of brutal assholes in the world has some kind of brochure or zine they produce. But Dabiq, the ISIS equivalent of Time mixed with Beings and a Chick tract, is something very different.

I read every single edition . That’s a pretty damned competent( if simple-minded) Photoshop of the Vatican flying an ISIS flag. Every edition extends 60 to 80 sheets, all of them in color and all of them laid out with clear ability and know-how in graphic layout. A lot of it’s what you’d expect, like scripture-dense articles repeating the angriest lyrics of various pious books to make an lunatic object 😛 TAGEND

But it also facets fawning Beings Magazine-like spreads of “celebrities, ” a word which, for the Islamic State, necessitates dead two suicide bombers and insurgents.

Note the American rifle in his hands. That’ll come up eventually .

Most articles start with a solid two or three paragraph of “all this happened merely by God’s will, ” “praise Allah for awarding us victory, ” etc. … but there’s likewise a regular series of columns by a British journalist, John Cantlie, imprisoned by the Islamic State since 2012. They’re … weird speaks, to say the least. Cantlie’s clearly been revised in places, but a lot of the resentment and rage he spews toward British and American foreign policy at least seems genuine. Who knows, though?

Cantlie regularly praises the intelligence of the Islamic State’s leader, but he likewise regularly calls them terrorists and refers to their grisly activities without being revised. Likewise, ISIS is only too happy to post the enraged address of American politicians for their readers to analyze. “In The Words Of The Enemy” is a regular feature 😛 TAGEND

Which narrowly beat out “LOL, U MAD? ”

Over the course of reading through 700 -ish sheets of ISIS propaganda, I learned a few circumstances about their vocabulary: “Crusader” is the title for every Western soldier, civilian, and politician, regardless of defendant or society. Obama and John McCain are both “Crusaders.” Another large-scale word is “Hijrah, ” which mostly necessitates “packing up your shit and moving to join the Islamic State.” Every edition includes multiple remembers that ISIS considers Hijrah a tariff for all non-apostate Muslims.

Wait … look at the sequence of situations on the left, third one down. Is that a fucking dead guy in their otherwise idyllic ad trying to convince people to join them? Yeah, as it is about to change …

# 6. They Are Very Honest About Some Things

Most propaganda endeavors to make one’s foes appear as ugly and harsh as is practicable while representing one’s own back as gleam and blameless. The Islamic State does not do this. For one thing, their fawning ads about numerous jihadis don’t appearance merely glad situations … they almost always include a picture of the man’s corpse.

Basically every storey purposes this course .~ ATAGEND ISIS likewise doesn’t shy away from showing off their own frightening savagery: On crown of being OK with the “terrorist” label, there are a lot, numerous situations in the publication of captives they’ve beheaded, mass graves filled with massacred civilians, and tons of detonation porn. This striking franknes about the physical actualities of the struggle “they il be” waging amazed me for a while. Eventually, after dozens of articles, I started to understand: Every story of some terrorist attack or hanging started with “thanks be to Allah for this” or some statement about how the misfortune was part of the “perfect will” of Allah. It’s the same stuff as the Westboro Baptist Church praising typhoons and IEDs because, if God is all-powerful, then even horrendous and ugly things are God’s will and, thus, to be celebrated. That’s why every picture of jihadis at the locate of some combat or terrorist attack has them pointing up at the sky 😛 TAGEND

“Uh , no thanks.” -God

The warriors of ISIS are proud to be terrorists and proud to be merciles. And learning this has seen the Internet crusade to convince people to call them “Daesh” seem additional dumb.

Daesh is an acronym for the original identify ISIS contended under before saying their “caliphate”( a formal religious-led Islamic state) and, so the contention croaks, they only hate it when you call them that. But from what I can tell, ISIS doesn’t seem to care much about that themselves. On Page 38 of Issue 4, they note that some Westerners call them Daesh matter-of-factly, without seeming to care much about it either way. It’s never brought up again and scarcely rises off as an exasperation within the context of the article.

“They even imitated the nusayriyyah and secularist resist by naming the Islamic State as ‘Daesh’ and ‘Tandhim ad-Dawlah, ‘ in a manner accurately mimicking the planet channels and palace scholars of Al Salul and Qat … ”

Attention Internet: Beings who celebrate pictures of civilians they’ve killed as well as photographs of their own friend’s assassinated bodies don’t give a shit what you call them. I’ve heard it said that one man’s terrorist is another man’s freedom-fighter. But the folks at ISIS don’t consider “freedom” a good stuff( they refer to themselves as “slaves of Allah” on virtually every sheet ), and they are happy announcing themselves “Soldiers of Terror” …

Reminder: They given this image and designation together .~ ATAGEND

At the same time, it’s mistaken to envision them as slavering circles of psychopathic crazies, because …

# 5. They Are Unbelievably Media-Savvy

The PR wing of ISIS, the Al-Hayat Media Center, understands social media at least as well as their counterparts in the U.S. Army. Component of this comes down to the fact that they’re well-informed: Their “In The Words Of The Enemy” column mentions American politicians extensively and depicts a clear understanding of current events.

They’ve gotten very good at applying Twitter to organize, as well as to spread their meaning 😛 TAGEND Except for the whole ” #HASHTAG” stuff .

Members of ISIS use Twitter to recruit soldiers, as well as wives; they target young and susceptible children in a similar demeanour as sexual predators.( Likely because many of them are sexual predators .) ISI’Ss media team also employs together a series of slick videos all aimed at persuading young people to undertake Hijrah and outing to the Islamic State. The most confusing part of learning Dabiq is picturing all this tech savvy on display with straight-up medieval cruelty. Take this ad for a video that features a man’s hanging … ended with the guidelines for how to play it on VLC.

Poor VLC. You never craved this . Note how that video’s in a shitload of communications? So is Dabiq, the publication itself, and the English in it is extremely good. ISIS is operating a multilingual recruitment expedition that has so far been able to achieve triumphing them at least 25,000 foreign boxers and probably many more. Dabiq regularly books admonition for would-be recruits trying to make their course to the caliphate 😛 TAGEND

“So do not say to yourself, ‘I will never succeed in my Hijrah.’ Most of those who have tried, have successfully reached the Khilafah. Amongst them are the individuals who travelled by territory, sometimes on foot, from country to country, intersecting mete after mete, and Allah returned them safely to the Khilafah.”

“Shirk” is maybe their favorite word. It shows up in every single edition, often dozens of eras .

They likewise regularly urge “true” Muslims who aren’t be permitted to physically join the Islamic State got to go and assassination a “crusader” near them. Sometimes this call to action acts, as with the two men who attempted to shoot up that Draw Mohammed event( they received a full spread in Dabiq, despite is inadequate to hurt anyone ). When these sees dissolve in grisly bloodshed, like last week’s assault in Paris, numerous people’s natural instinct is to say, “IF THE FUCKERS WANT TO DIE LET’S GO OVER THERE AND KILL ‘EM! ” But Dabiq obliges it unbelievably clear that …

# 4. Murderous Reprisals Are Exactly What They Want

Every issue of Dabiq begins with the same quote: “The spark has been illuminated here in Iraq, and its heat will continue to intensify — by Allah’s permission — until it ignites the activist infantries in Dabiq.” And here’s where the publication gets its name.

Dabiq is an neighborhood in Northern Syria where, according to prophecy, Allah will do the whole “pillar of salt” stuff on the armies of the West. For that to happen, we need to actually place our infantries in Dabiq firstly. One stuff reading 11 issues of Dabiq obliges very clear is that ISIS considers a future U.S.-led invasion to be inescapable . They deem the regional strengths around them as destined to descend and, when that happens, in goes Uncle Sam and out papas the apocalypse.

Within the purposes of the ISIS propaganda, being killed by a hellfire rocket isn’t a bad stuff. And for the thousands and thousands of boxers who willingly flock to their banner, it’s the only expected outcome of that select. The fanatics who signed up to fight are eager to die. Meanwhile, the civilians deposit where the Islamic State controls have to live through this nightmare, is a description of imprisoned columnist John Cantlie( and whoever is revising him ):

Same guy from earlier .

“There was a heavy airstrike some time ago in the dead of night and I predict that you don’t sit here pondering, ‘Hurray, it’s the United States Air Force.’ As the doors shake on their hinges and the walls projection temporarily inwards from the shockwaves, you become incandescent with feeling. For 20 hours afterwards there are the resonates of babes weeping in suspicion, fathers trying to soothe their children, and alarms as casualties are sent to hospital. It’s a back to ‘precision’ bombing that “youve never” witness back in the West.”

But while ISIS boxers consider a U.S. attack fulfillment of prophecy and their own fatalities a contributed, something does worry their top brass …

# 3. Here’s What Intimidates ISIS

Obviously, Dabiq is propaganda. But you are able to hear a lot about what daunts a contributed government by reading its propagandas, and ISIS is no exception. For lesson: ISIS is having financial tribulation right now. Roughly half of their income last year was from cheating Iraqi banks( a one-time generator of cash ). ISIS is currently spending around half of their receipt only their soldiers. One big cause for this financial collapse is that taxpayers are absconding ISIS-held territory, because duh .

What exactly did you think all those refugees are refugeeing from ?

Earlier this year, 3-year-old Aylan Kurdi’s body washed up on shore after his barge from Egypt sank. ISIS reprinted the portrait in Dabiq, along with a meaning warning their residents that THIS is what would happen if they tried to leave. ISIS knows most people who enter Islamic State field wind up wanting to get the fuck out.

There was more clear evidence of this in the third issue of Dabiq, which ended an clause full of admonition for parties looking to join the Islamic State with these admonishes 😛 TAGEND

Come on, guys! Don’t be so hard on yourselves.

Another major issue displeasing ISIS is the difficulty of done enough prepared experts( doctors, mechanics, metropolitan planners) to pass their “state.” At least three of their articles questioned pleading calls for physicians and other experts to delight leave their comfortable lives behind for the explosion-filled municipalities filled by the Islamic State group. At one point they passed a whole multi-page clause about “Healthcare In The Islamic State, ” accomplish with professional photos of their pristine facilities 😛 TAGEND

“Filled with the most significant gear blood fund can buy.”

But while the clause parts as propaganda for how great ISIS is at being a modern government, the last paragraph of that clause discloses some anguish 😛 TAGEND

# 2. They Consider The U.S. A Reliable Source Of Weapons

One thing ISIS isn’t short on is weaponry. Another word that pops up over and over is “ghanimah, ” an early Islamic term for “war booty.” The sheets of Dabiq are regularly filled with photographs of cisterns and artillery slice taken as ghanimah, and the purposes of the act of stealing enemy artilleries is so common that you’ll often witness situations like this 😛 TAGEND Told you we’d be coming back to this .

Yeah, one guess as to where that rifle came from. Not long ago ISIS captured some 2,300 humvees we left in the care of the Iraqi armed. You can actually browse this website for an exhaustive list of all the heavy hardware ISIS has and which countries it came from: The U.S. and Russia predominate the list.

Oh, great, a giant gun. That’s exactly what they needed .

Some of this weaponry was left with the Iraqi Army … but a knot of it comes from American efforts to arm “friendly” militant groups in Syria. Unfortunately, it’s often not easy to discern which groups are friendly to which back, let alone the motivation behind the different groups’ activities. In reality …

# 1. We Don’t Really Understand How ISIS Verifies The World

My prime takeaway from 700 -odd sheets of ISIS propaganda is how fucking little reading the information and listening to American politicians had trained me about what ISIS really is, and what it requires. For lesson, did you know ISIS is opposing a struggle on dopes very? Yep: And they celebrate seized caches of drugs as gladly as they celebrate armed success 😛 TAGEND Because now they’re the ones that get to sell it .

And did you know that ISIS and Ron Paul actually have some financial attitudes in common? The Islamic State is all about the gold criterion …

The issue after announcing that, we are really became poor John Cantlie write a tower about amber that wouldn’t have seemed out of place anywhere on the Internet Libertarian are known to tread ( “Economic meltdown is approaching rapidly, and the world need to see a stable money it can rely on” ).

But the thing that most amazed me was how little I understood their worldview. I didn’t realise they detested Iran until I learned the word “rafidah, ” which deterred demonstrating up before “ayatollah.” It necessitates “rejector, ” as in they reject the proper interpretation of scripture. ISIS considers the Iranian government heretics and lumps them in with the U.S. and Russia as foes. They even insinuate that former Iranian President Ahmadinejad is a doll of Israel.

You won’t believe the Rule 34 they made of this for the ISIS DeviantArt account .

Also fighting against ISIS, with Iran’s backing? The Taliban. Yes, ISIS dislikes the Taliban too.

The caption at the bottom remarks, “The Taliban walk hand-in-hand with the tawaghit.” That last word is an age-old Islamic term for, basically, someone who becomes a false idol. A person who becomes “worshiped” in a manner fit merely for Allah. Other tawaghit include Al-Qaida. That’s right — ISIS dislikes the guys who did 9/11. Check this out 😛 TAGEND

There is a caption on that photo sarcastically announcing a British monotone a “symbol of hope” for Al-Qaida, who recently pissed off ISIS by calling them very extreme. In reality, General David Petraeus recently recommended the U.S. help Al-Qaida fighters against ISIS. If all this seems surprising or counterintuitive to you, that’s a signaling of how little anyone including the U.S. authority understands ISIS. There’s a reasonablenes every prediction we’ve made about them has descended flat. Up until very recently, government officials word was that ISIS had just 35,000 active boxers. But now it looks like the CIA get that one incorrect, and ISIS may have as numerous as 200,000 jihadis in their ranks.

But the most surprising stuff I learned about ISIS during my learning is that the primary target of their hatred is not the United States. It’s not France or Russia, either. The one “enemy” they dedicate more time to ranting against than anyone else is the “apostate Muslim.” The vast majority of parties ISIS kills are Muslims. They use one slur in particular — “Safawi” — to refer to Shiite Muslims. That word is a play on the names of the Safavid dynasty, which ruled Persia in the 15 -1 7th centuries and which you almost certainly haven’t heard of even though soldiers for the most notoriously evil organization in “the worlds” help it as a curse every day.

Jeez, it’s almost like the purpose of applying the problem ISIS represents is far very complex to boil down to a Facebook status. Go figure.

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