Activists in San Francisco demo support for Proposition F, which would restrict short term belonging rentals and faces a key neighbourhood voting time 3 November

Airbnbs San Francisco headquarters has been resided by objectors as the discussion about affordability of the citys housing reached fever pitch ahead of a crucial neighbourhood voting time 3 November.

Protesters were campaigning in supporting Proposition F, which proposes tighter restrictions on short term rental properties, and picked outside the role of vacation rental corporation Airbnb, which has been a flashpoint for the Prop F debate.

About 75 people carrying clues, slamming containers and chanting Stop forced eviction, stop the gluttony took over the hall of the building in San Franciscos Soma district.

Organizers of the demonstration indicates that they wanted to hold Airbnb accountable for the effects its platform has on local communities.

Were moving the meaning that[ Airbnb] has to follow the law like everybody else, said Leslie Dreyer, an master and organizer with the the Housing Rights Committee, who helped intention the protest.

Airbnbs San Francisco headquarters on Brannan Street. Photograph: Mae Ryan

Theres a wide-ranging display of troubles, Dreyer sustained, but its based on a culture of entitlement where they dont have to follow the law.

Prop F regarded as one of the more controversial the instigation of this seasons referendums. If it extends, the measure will enforce new limits on the number of members of daytimes short term rental properties can be offered yearly and necessitate the companies to report the rates billed and durations of bides.

Black bags carrying placards with the words Displacement, Homelessness and Pay to Play drifted to the top of Airbnbs atrium, as loudspeaker after loudspeaker narrated stories of being expelled and the effects that these expulsions have on low income communities.

Protesters occupied Airbnbs head office brandishing placards and liberating bags supporting Proposition F.

A group of residents, community organizations and holders privileges groups has picked more than 20,000 signatures to introduce the initiative on Tuesdays ballot in an effort to combat increasing expulsions and rising payments during one of the most competitive rental market dates in the citys biography.

Supporters say the measure is needed to provide regulators with the tools they need to go after landowners accused of evicting holders and obstructing properties off the rental market in order to cost more to out-of-town tourists looking for temporary accommodation. They estimate that as numerous as 1,900 chambers, houses and suites are being used exclusively for this purpose.

We have people who are being displaced in droves, said Sara Shortt, executive director of the Housing Right Committee. We have people who are being priced out, and anybody thats actually looking for housing in this market cannot find it. And at the same age we have a large percentage of our housing inventory going to tourists.

The new initiative too earmarks neighbours and non-profit groups the ability to file law grievances against Airbnb renters. With the proliferation of Airbnb rolls popping up around the city, numerous local residents have carried annoyance over racket and the constant gyration of tourists and tourists through their neighborhoods.

Airbnb and other foes of Prop F is argued that the measure is an example of government overreach and have invested$ 8m campaigning for a vote against the greenback, acquiring it the third-most-expensive campaign in San Francisco history.

The measure will affect a handful of platforms, including VRBO, HomeAway and Flipkey, but Airbnb has by far been the most aggressive and vocal rival, to the degree that locals have begun referring to the measure as the Airbnb initiative.

Maria Zamudio, Housing Rights Campaign Organizer at housing make-up Causa Justa :: Just Cause addresses the crowd Photograph: David Zlutnick

The company, currently valued at $25 bn, has hired a unit of consultants, investigates, canvassers and social media specialists to oblige the occasion that farther regulation is not needed and that the city is punishing neighbourhood community members for housing issues that are largely beyond their control.

Kenneth K, who works at another corporation in the building and was watching the demonstration, understands the objectors exasperations but feels that the latest duels are the result of much larger issues.

The issue is big than Airbnb, he told the Guardian. The municipality hasnt built in a generation and now things are coming to a head. But I cant really blame people who( demonstration) because the rules are pretty messed up.

Airbnbs failure to engage with local residents has angered many, who have long been campaigning against the company and the impact of its practices.

Mondays protest is just the latest blow in a fight that has been brewing for the last few years. With tolls in San Franciscos housing market reaching record highs and longtime residents being priced out of their homes, numerous residents and community organizations have taken to the streets to express their anger.

Campaigner Theresa Flandrich, 60, who spoke at Mondays protest, leads tours through San Franciscos North Beach district that claim to show which properties have expelled holders to make room for Airbnb rentals.

Flandrich herself is being expelled from the house where she has lived for 30 times. This is forcing me out of my community, she said. My community is my family.

For its part, Airbnb has launched an aggressive advertising campaign on neighbourhood Tv, billboards and social media advising citizens to vote against Prop F. In October, the company angered many local residents with a cheeky advertising campaign meant to highlight the amount of money Airbnb rentals produce in taxes: the ads miscarried and the company promptly resolved the campaign and questioned an justification.

Protesters placards hung from bags in Airbnbs atrium Photograph: David Zlutnick

But neighbourhood activists dont buy the justifications. More than anything, they require firms like Airbnb to pay more attention to the effect their policies have on local residents.

You can create new communities, Flandrich says. But you dont come in and destroy all levels of society that have been there for generations.

Airbnb did not respond to requests for comments.

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