You’ve had it with this election cycle. The name-calling. The baby-banishing. The multitudinous email scandals.

So you log onto Facebook and burn off a post running Hillary Clinton, protecting Donald Trump, or, perhaps, reminding everyone that Jill Stein prevails. With each accumulating Like, you feel like you’ve accomplished something, like you’ve awoken the masses from this large national nightmare, and like maybe, simply maybe, you’ve even changed some minds.

Except you haven’t–at least , not according to brand-new research from the social media marketing conglomerate Rantic. It recently canvassed more than 10,000 parties on Facebook, spread evenly across political affiliations. It found that 94 percent of Republican, 92 percent of Democrat, and 85 percent of independents say they have never changed their own views of such issues because of a Facebook post. The majority of parties from all political affiliations too say social media is an improper lieu to say political faith. That’s despite the fact that the survey showed 39 percent of Republican, 34 percent of Democrat, and 26 percent of independents have posted political content on Facebook.

But while all those political berths might not jam-pack the perforate we all hope they would, they do have some unintended results. The majority of both Republican and Democrat say they adjudicator their friends based on what the hell is write on social media about politics. What’s more, 12 percent of Republican, 18 percent of Democrat, and 9 percent of independents who responded say they’ve unfriended person because of those posts.

All that said, research is still out on how sharing storeys from WIRED impacts affections, and since other research sees that sharing this trash constitutes you joyous, by all means, stop doing that.


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