It’s November, which means that the season of corporations facing backlash over offensive Halloween garbs “ve been given” direction to the season of corporations facing backlash over offensive Christmas gear.

First, Starbucks was blamed for changing the specific characteristics of its iconic crimson holiday cups. Now, Target is taking hot for a sweater that abides the text: “OCD. Obsessive Christmas Disorder.”

Some consumers argued that that the sweater drew light-footed of mental illness. Over two million adults in the U.S. suffer from obsessive compulsive illnes. For more on OCD and other mental health issues, head over to NIMH .

While Target may not have intended to offend anyone, there is real injure in using expressions for mental illness metaphorically. As mental health preach Rebecca Fuoco said, “Making these glib comments( 1) minimizes how destructive the illnesses can be and( 2) perpetuates myths and misunderstandings.”

As AdWeek pointed out , Target was not the only retailer that used the motto; Cracker Barrel and Amazon carried same commodities. And not everyone was offended by the sweater 😛 TAGEND

Target reached out to various of the concerned Twitter consumers, but told Time that it has no has the intention to pull the sweater.

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