Meet Paul Mason, the Fashion Santa! Mason, who’s been modeling for 30 times, looks like a thin, younger form of the Santa everyone knows. He can be found at Toronto’s Yorkdale Mall, which will donate$ 1 to the SickKids Foundation for every person who clicks a selfie with Mason and posts it on social media applying the hashtag #YorkdaleFashionSanta.

“It’s a modern spin on the typical Santa photos, ” Mason told Yorkdale. “I do so many selfies because of my profile and whisker, so it seemed like a natural fit.” What do minors think of him? According to the Toronto Star, he tries to stay away from children at the mall so they don’t disorient him with the conventional Santa. “Adults are certainly my focus.”

Image ascribes: evelynhannon

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